Born from the golden threads of Moroccan saffron – الذهب الأحمر (the red gold) – our craft begins with a promise: to capture the essence of heritage, beauty, and refinement in every drop.
Each fragrance is more than a scent. It is a journey – from the bustling سوق العطارين (souq of spices) in Marrakech to the serene valleys where ورد (roses) bloom at dawn. Our artisans hand-select only the finest ingredients, ensuring purity, richness, and unparalleled depth.
At our workshops, guests are invited to step into this timeless tradition. Guided by experienced perfumers, participants discover how raw materials are transformed into liquid poetry – a fragrance that reflects individuality while carrying the روح المغرب (soul of Morocco).
Over the years, these workshops have been held in distinguished locations around the world, including Paris, Milan, London, Dubai, Nice, Marbella, Beirut, Morocco, and Saint-Tropez. Each setting has reinforced the global recognition of the craft and the enduring success of the experience.
This is not merely perfume. It is memory, emotion, and artistry – bottled exclusively for you.